TWC Media Solutions

Your Time Warner Cable Media representative is dedicated to building a campaign tailored to your marketing objectives. Based on your input, we combine the strength of your brand with audience targeting to deliver an effective cross-platform marketing solution.

Spot TV
Online
On Demand
iTV
News
Sports

Browse Spot TV demos below.

Spot TV

TV is still the most powerful medium that advertisers should rely on in conjunction with their entire media arsenal. Spot TV allows you to identify your audience and reach them where and when they are watching—by demo, by zone, by show, by network— across over 40 networks.

Success Stories

Your messaging can be customized:

By target audience - based on consumer interests
By demographics - based on who you are trying to reach

Your ad placement can be targeted:

By geographics - by location of the customers you are trying to reach, to the zone level
By show - based on the type of programming they enjoy
By demographics - based on who you are trying to reach
By consumer segment - based on what they like to watch

Browse Online demos below.

Online

Online offers the ability to reach local consumers and measure impact in an effective integrated campaign.

Success Stories

Time Warner Cable Audience Network

Create awareness for your business across thousands of premium websites that represent comScore's top 250 sites. With over 30 audience profiles to help find your customers online, we offer geo-targeting as broadly as needed or down to a radius within a few miles of each advertiser's business location. Time Warner Cable Media has sales teams in almost 30 markets, but can run campaigns anywhere across the United States.

Rich Media

In-Banner Listing Spotlight your signature products by venturing beyond mere static graphics with vivid imagery in a virtual showcase. Create a more immersive brand experience by allowing consumers to visualize making your product a part of their lives.
In-Banner Video Generate leads through sight, sound and motion online by converting your TV spot into a banner ad. A 15- or 30-second spot can take the form of a 300x250 or a 728x90 ad unit on the Home, News, Sports or Entertainment channels on RR.com.

High Impact

Homepage Button - Announce new products and time-sensitive offers while driving consumers to your website. With prominent homepage placement and geo-targeting down to the DMA level, this 184x90 unit will provide the sponsorship opportunity your local brand needs.
Module Sponsorship - Align your brand with relevant content to create a stronger association between editorial themes and your message. Ad units available are 88x31.
Peelback - Peelback ad units expand diagonally over the page content, engaging consumers by adding a level of interactivity to a traditional banner ad. Upon roll-over or click, the banner reveals a hidden message, a special offer or an invitation to your site.
Pushdown - Rich media capable, these ad units appear at the top of a web page and expand from 970x66 to 970x418, pushing the content of that page down further on your screen.
Wallpaper - Bring your brand to the consumer while they’re looking for information. Entice them to want to learn more about your products and services with a 1600x816 ad unit featuring recognizable imagery. The option to package with a pushdown or tune-in unit is available.

Browse On Demand demos below.

On Demand

How can you get your message to an engaged, focused audience? By showcasing your message where consumers are watching on Video on Demand.

With TWC Media’s Video on Demand (VOD) channels, access a captive audience. You can build campaigns where your ads run before or after programming or place long form video sharing detailed messaging about your products or services. You can tailor your campaigns to the programming and target placement by location and demographic.

Success Stories

Our free VOD networks offer programming that caters to your customers’ interests, allowing you to speak to a self-selected audience within in a contextual environment.

Automotive On Demand ("AOD")
Drive sales with AOD. Enable car enthusiasts and potential car buyers to take virtual test drives. Provide consumers with first-rate video content to find out more about the current car market, vehicle features and benefits, where to shop and local dealership advantages.
Find It On Demand ("FIOD")
FIOD helps viewers find everything in their local markets. Showcase your products and services by providing videos of “how to” tips, expert advice, product demonstrations and location tours. This is a great way to encourage loyalty and drive local traffic to your business.
Health On Demand ("HOD")
HOD is an entertaining, informative VOD destination where consumers can learn about fighting obesity; healthy food and recipes; exercise; stress reduction; traditional and alternative health care providers; and more! Connect your message with a health conscious, self-selected audience.
Travel On Demand ("TOD")
TOD is the destination where consumers can discover ways to take advantage of their local offerings, find inspiration for theirnext getaway, browse travel packages and deals and virtually tour destinations around the country and the world. Enable consumers to ‘tour’ your destination.

iTV

Interactive TV ("iTV") provides you with valuable insight into where, when and how your audience responds to brand messaging.

Combine the power of TV with the richness of interactivity to engage with your consumers in a 2 way conversation. Apply insights to message branding, offer management and creative in a fraction of the time and cost to optimize your integrated campaign objectives.

Success Stories

Link
Link audiences directly to Video On Demand channels so they can explore detailed product information. Advertisers can reach out to high-value and geographically desirable audiences with video content that features product highlights, special deals and offers.
Redirect
Drive programming choices and discover new audiences. Reach viewers during critical decision-making windows with compelling programming samples on contextually targeted inventory. Highlight the appeal of the programming by directing viewers to "tune in now."
Request
Generate qualified leads with a 30-second TV spot that positions consumers to request more information. Request enables consumers to access information about an advertiser's products and services with a click of a remote. Establish deeper relationships with consumers by mailing a coupon or brochure to their home.
Respond
Initiate consumer dialogue with inviting, thought-provoking questions and valuable offers. Respond allows for greater consumer engagement and participation through voting and polling. Questions which yield actionable data can provide advertisers with leads on consumers' interest in special offers, coupons and benefits of participation.

News Networks

News 14 Carolina

News 14 Carolina covers North Carolina like no other news organization in the state. This 24-hour news channel provides the Charlotte, Greensboro, Raleigh and Wilmington areas with local news, sports and weather updates, in addition to national news coverage.

On Air – Available sponsorship opportunities include Neighborhood Calendar, Sports Night, Weather on the Ones, Healthy Carolina, Consumer Watch, Tech Talk, Traffic Center and On the Town.

The affiliated website, News14.com, is an exclusive platform for the placement of local advertising content.

Online – Available ad units include Leaderboard 728x90, Large Rectangle 300x250, Skyscraper 160x600, In-Banner Video* and In Banner Listings* 728x90, 300x250, 160x600.

Markets:

Charlotte, NC
Elizabeth City/Norfolk, NC
Greenville/New Bern/Washington, NC
Myrtle Beach/Florence, NC
Raleigh/Durham/Fayetteville, NC
Wilmington, NC

NY1 News

NY1 News is Time Warner Cable's 24-hour news channel in New York City. Covering the five boroughs, parts of Westchester and Hudson Valley, as well as Bergen and Hudson counties in New Jersey, NY1 delivers local news, sports and weather to 2.1 million cable subscribers.

On Air – Available sponsorship opportunities include Weather on the 1's, Rail & Road Report, Consumer Watch, Tech Beat, Cooking at Home, Inside City Hall, Let's Eat!, Money Matters, and Live from the Floor.

NY1's continuously-updated website, NY1.com, supplies timely New York City news and featured material to hundreds of thousands of Internet users across the city and around the world.

Online – Available ad units include Rectangle 300x250, 240x90; Skyscraper 160x600; Leaderboard 728x90. Rich Media/video: In-Banner Listing 300x250, 160x600, 728x90; ROS, all units. In-Banner Video: 300x250, 160x600, 728x90.

Markets:

Bergen, NJ-Mt.Vernon, NY
Brooklyn, NY
Kingston, NY
Newburgh Zone
Northern Manhattan
Orange Zone
Poughkeepsie, NY
Queens, NY
Southern Manhattan
Staten Island
Sullivan Zone

NY1Residential.com

NY1Residential.com is a joint venture between the Real Estate Board of New York (REBNY) and NY1 News.

The collaboration of New York City's largest online home-finding resources with NY1's unparalleled coverage of the real estate market within the five boroughs presents audiences with a new method of house hunting that is easier than ever before.

Online – Available ad units include Leaderboard 728x90, Rectangle 300x250, Tower 160x600 and Rectangle 300x600.

Markets:

Bergen, NJ-Mt.Vernon, NY
Brooklyn, NY
Kingston, NY
Newburgh Zone
Northern Manhattan
Orange Zone
Poughkeepsie, NY
Queens, NY
Southern Manhattan
Staten Island
Sullivan Zone

YNN

An exclusive service for the customers of Time Warner Cable, YNN is a 24-hour-a-day, seven-day-a-week local news service, viewed in 330,000 homes in a 15-county area in upstate New York, as well as in Austin, TX.

On Air – Available sponsorship opportunities include weather forecasts every 10 minutes, local sports updates, plus a variety of "news you can use" lifestyle features including Cooking at Home, Pet Pointers, Garden Journeys, Tone Up, Tech Beat, and many others.

The affiliated website, YNN.com is an exclusive platform for the placement of local advertising content.

Online – Available ad units include Leaderboard 728x90, Large Rectangle 300x250, Skyscraper 160x600 (N/A in Austin).

Rich Media/Video – In-Banner Video* and In Banner Listings* 728x90; In-Banner Video* and In Banner Listings* 300x250; In-Banner Video* and In Banner Listings* 160x600.

Markets:

Albany/Schenectady/Troy, NY
Binghamton, NY
Buffalo, NY
Elmira, NY
Syracuse, NY
Utica, NY
Portland/Auburn, ME
Rochester, NY
Watertown, NY
Austin, TX
Waco, TX

Sports Networks

Time Warner Cable Sports

Website: www.twcs.tv

Featuring a wide array of high school, college and professional sports, Time Warner Cable Sports is dedicated to covering local sporting events that are important to Syracuse and Central New York.

Programming includes:

Syracuse University sports, including football, men’s and women’s basketball and lacrosse.
Regional college football, basketball, hockey and lacrosse. Regional teams include Cornell University, Colgate University, Clarkson University, Lemoyne College, and SUNY Potsdam.
Syracuse Chiefs baseball, the International League AAA-affiliate of the Washington Nationals.
Syracuse Crunch hockey, the minor league affiliate of the NHL’s Columbus Blue Jackets.
More than sixty live high school sporting events each year, including football, soccer, basketball, hockey, softball and lacrosse.

Markets (Central New York):

Albany/Schenectady/Troy, NY
Binghamton, NY
Buffalo, NY
Elmira, NY
Rochester, NY
Syracuse, NY
Utica, NY
Watertown, NY

Time Warner Cable SPORTSNET

Website: www.twcsportsnet.tv
Twitter: www.twitter.com/TWCSportsNet
Facebook: www.facebook.com/TWCSportsNet

Time Warner Cable SportsNet is one of two new regional sports networks launched on October 1 that delivers the Southern California region’s most comprehensive sports information, complementing a year-round schedule of more than 120 live sports events.

Click on the video above to play Time Warner Cable SPORTSNET promo

Time Warner Cable SportsNet gives fans more access and insight than they have ever seen before and for the first time in history, all locally televised Lakers, Galaxy and Sparks games are available in one place. Beyond live game coverage, Time Warner Cable SportsNet features a daily programming schedule to give fans comprehensive in-depth coverage, fresh opinions and behind-the-scenes insight into their favorite local teams and personalities.

Programming includes:

Los Angeles Lakers
LA Galaxy
Los Angeles Sparks
CIF (California Interscholastic Federation) high school regular season and playoff contests

Markets:

Los Angeles, CA

Time Warner Cable DEPORTES

Website: www.twcdeportes.com
Twitter: www.twitter.com/TWCDeportes
Facebook: www.facebook.com/TWCDeportes

Time Warner Cable Deportes is one of two new regional sports networks launched on October 1 that delivers the Southern California region’s most comprehensive sports information, complementing a year-round schedule of more than 120 live sports events.

Click on the video above to play Time Warner Cable DEPORTES promo

Time Warner Cable Deportes is the nation’s first 24/7 Spanish-language regional sports network and broadcasts all locally-available Lakers and Galaxy games entirely in Spanish, feature its own production team, Spanish-speaking talent and a distinct graphics package. Time Warner Cable Deportes airs original programming including the only nightly, regionally-focused sports news show produced in Spanish – another first, a daily soccer news show and coverage of other sports including boxing and lucha libre. Everything on the network is produced specifically for a Spanish-speaking audience.

Programming includes:

Los Angeles Lakers
LA Galaxy
Los Angeles Sparks
CIF (California Interscholastic Federation) high school regular season and playoff contests

Markets:

Los Angeles, CA

Press: