RoadRunner Homepage Takeover Drives Traffic to Wild Rivers Website

• Client agreed to participate in one-day homepage takeover campaign, but did not believe RoadRunner.com would have a significant impact on their business
• Reach local customers (not tourists) who are more likely to be repeat visitors
• Take advantage of short window of promotion for seasonal water park business

• Created a multi-media campaign promoting a discounted ticket offer to convert TWC customers into Wild Rivers customers
• Utilized a one-day RoadRunner.com homepage takeover to coincide with TV ticket offer campaign to drive traffic to wildrivers.com and build awareness of the discount ticket offer

• .29% CTR outperformed the industry average of .10%
• One-day homepage takeover delivered 166,429 impressions and 429 clicks for Wild Rivers
• First client in the West Region to use a peelback ad as a high impact homepage takeover unit on RoadRunner.com