• About Us
  • Careers
  • FAQs
  • Press Releases
RoadRunner Homepage Takeover Drives Traffic to Wild Rivers Website

RoadRunner Homepage Takeover Drives Traffic to Wild Rivers Website

 

Challenge

 
  • Client agreed to participate in one-day homepage takeover campaign, but did not believe RoadRunner.com would have a significant impact on their business
  • Reach local customers (not tourists) who are more likely to be repeat visitors
  • Take advantage of short window of promotion for seasonal water park business
 

Solution

 
  • Created a multi-media campaign promoting a discounted ticket offer to convert TWC customers into Wild Rivers customers
  • Utilized a one-day RoadRunner.com homepage takeover to coincide with TV ticket offer campaign to drive traffic to wildrivers.com and build awareness of the discount ticket offer
 

Impact

 
  • .29% CTR outperformed the industry average of .10%
  • One-day homepage takeover delivered 166,429 impressions and 429 clicks for Wild Rivers
  • First client in the West Region to use a peelback ad as a high impact homepage takeover unit on RoadRunner.com
 

Wild Rivers Water Park peelback ad on RoadRunner.com.

Wild Rivers Water Park