Fun, Engaging iTV Overlays Educate Consumers on Ohio Lottery Games

Fun, Engaging Overlays Educate Consumers on Ohio Lottery Games

 
Time Warner Cable Media's iTV Respond product creates knowledge and awareness through a medium not traditionally used.

-Sandy Lesko Mounts, Ohio Lottery Deputy Director of Marketing

Challenge

 
  • Raise awareness of 3 different Lottery games, especially among younger audience
  • Gather data on consumer knowledge of each Lottery game
 

Solution

 
  • Worked closely with client on overlay development, which complemented brand spot and allowed client to tweak third overlay based on results from first overlay
  • Created clear, concise overlay messaging that was easy to read and stimulated audience engagement
  • Ran media schedule targeting younger-skewing networks and high profile shows
 

Impact

 
  • Client stated iTV successfully allowed them to raise awareness, gain info on how to educate consumers on lottery games, and be early adopter of new technology
  • Close collaboration with client throughout entire campaign resulted in high client satisfaction and seamless campaign execution
  • Client will renew iTV Respond campaigns in other markets
 

30-Second Spot with iTV Respond Overlay, Phase 1

 
 

30-Second Spot with iTV Respond Overlay, Phase 2

 
 

30-Second Spot with iTV Respond Overlay, Phase 3