Acronym for Designated Market Area. DMAs are a way of designating particular geographic markets, and are often ranked by size of population. New York City is the nation's largest DMA so its DMA ranking is 1.
A Zone is a local area or subset of a DMA.
It is the geographic territory in which a cable system distributes commercials.
Yes, ads can be placed on networks covering an entire DMA or locally in a Zone. To find out which DMAs and Zones Time Warner Cable Media covers, please browse our Market Coverage section of the site.
Each DMA and Zone is different, and each one may not insert ads on every ad-supported television network. To find out which networks are available in a particular DMA or Zone, please browse our Market Coverage section of the site.
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