| 03/12/13 |
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Time Warner Cable Media's Carole Hart on Hyper-Targeted Advertising
About a year ago Time Warner Cable Media streamlined its leadership from three regional sales leaders into one position. That post was filled by Carole Hart, who moved from leading the eastern region to SVP, Enterprise Sales, Time Warner Cable Media.
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| 01/14/13 |
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How Big Data Keeps Cable TV Watchers Hooked
Cable television companies use big data to launch ad campaigns that follow users from television to web--and to stop users from migrating to Netflix.
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| 12/10/12 |
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TVOT Notebook
Media execs at the TV of Tomorrow Intensive in NYC Monday were optimistic about a broader approach to cable advertising.
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| 11/28/12 |
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Distribution, Carriage & Clearance
Time Warner Cable Media (TWCM), the advertising sales division of Time Warner Cable, expanded its agreement with AT&T AdWorks effective for the 2013 broadcast year.
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| 11/28/12 |
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Time Warner Cable Media and AT&T AdWorks Expand Agreement
Time Warner Cable Media, the ad sales division of Time Warner Cable, announced an expansion of its agreement with AT&T AdWorks through 2013.
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| 11/27/12 |
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Time Warner Cable Media Adds U-Verse to Ad Sales Platform
AT&T's U-Verse service is being incorporated into Time Warner Cable's "fixed scheduling network grids" in 15 markets via an agreement between TWC and AT&T AdWorks.
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| 11/27/12 |
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Time Warner Cable Adds More AT&T Markets to Local Ad Network
Time Warner Cable’s advertising arm is joining up with AT&T AdWorks to integrate AT&T U-verse IPTV customers in an additional 15 markets into its Interconnects Plus (I+) platform.
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| 11/27/12 |
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Time Warner Cable, AT&T AdWorks Enhance Partnership
Time Warner Cable Media (TWCM), the ad sales division of Time Warner Cable, announced the enhancement of its AT&T AdWorks agreement effective for the 2013 broadcast year.
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| 11/27/12 |
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TWC Media, AT&T in AdWorks Agreement
Time Warner Cable Media (TWCM), the advertising sales division of Time Warner Cable, has enhanced its AT&T AdWorks agreement for the 2013 broadcast year.
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| 11/27/12 |
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TWC Wraps its Ad Arm Around AT&T
Time Warner Cable Media (TWCM) has agreed to integrate AT&T U-verse TV homes into the I+ (Interconnects Plus) ad platform.
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| 11/27/12 |
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TWC Media Will Stir AT&T U-verse Into Ad Mix in 15 Markets
Time Warner Cable Media, the cable operator’s ad sales division, will ring in the new year by integrating AT&T U-verse TV homes into existing fixed scheduling network grids -- the “hard wired” Interconnects Plus (I+) platform -- for 50 cable networks in 15 markets.
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| 11/27/12 |
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Time Warner Cable, AT&T Ink Expanded Ad Agreement
Time Warner Cable Media, the advertising sales division of Time Warner Cable, will enhance its AT&T AdWorks agreement for the 2013 broadcast year.
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| 11/27/12 |
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To Market, To Market
Time Warner Cable Media (TWCM), the ad-sales division of Time Warner Cable, is ramping its AT&T AdWorks agreement for 2013, integrating AT&T U-verse TV homes into the existing fixed scheduling network grids or the “hard wired” I+ (Interconnects Plus) platform.
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| 11/16/12 |
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Hey Marketers, Did You Know Men and Women are Different?
Hard to believe, right? I know I was floored when I heard the news.
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| 11/15/12 |
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Time Warner Cable Media Looks at Marketing to Key Female Demos
Time Warner Cable Media announced the results of its “Understanding Women Today” study conducted in partnership with Ipsos Media CT. The study surveyed more than 3,800 women to explore the changing attitudes, consumer confidence, and media consumption of two key female demographics: Chief Family Officers (CFOs) and Girlfriends on the Go (GOGs).
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| 11/15/12 |
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Time Warner Study: One Size Doesn't Fit All in Reaching Women
Marketers who want to reach out to women need to pay closer attention to specific segments of that audience as well as regional differences, says a new study from Time Warner Cable Media.
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| 11/15/12 |
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Time Warner Cable Media Releases a Study on Understanding Women for Marketers
Yesterday, Time Warner Cable Media released its “Understanding Women Today” study in partnership with Ipsos MediaCT. By surveying 3800 women, the study highlighted two distinct female demographics and determined their attitudes to brands, their media consumption and their confidence in spending.
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| 11/14/12 |
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Advanced Advertising: Obama Campaign Showed Value of Targeting Viewers
The Obama campaign's "micro-targeting" of voter groups through TV advertising gave some ad-sales and technology executives a springboard to tout advances in addressing messages to groups or individuals.
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| 10/04/12 |
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ROI of Turtles
At a Wed Ad Week panel in New York we learned Time Warner Cable Media pres Joan Gillman has a turtle, and “it’s actually very bad ROI”—when you factor in the cleaning required and money spent on food. But when she looks at her children’s faces, it’s good ROI. The point being: The old ROI model needs to be recalculated to incorporate goals beyond the monetary.
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| 10/04/12 |
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Un nuevo reto para el "Pulpo" en TWC Deportes
Cuando Martín ‘El Pulpo’ Zúñiga llegó al Sur de California en 2005 para ser portero de Chivas USA, no se imaginó que el destino le tendría una vida detrás del micrófono y no defendiendo los tres postes.
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| 10/03/12 |
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Panel Asks if "Video for Hispanics" a Better Title for Event
The marketing specialists on the advertising roundtable had some ideas about rebranding the very event they were speaking at, as Victor Parada, vice president of ad sales at Discovery U.S. Hispanic, suggested "Video" replace "TV" in the Hispanic TV title, and "for Hispanics" slide in place of "Hispanic." Peter Hopkins, Time Warner Cable's director, business development, talked about "hyper-local targeting" through the cable operator's hundreds of geographical zones.
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| 10/03/12 |
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Cable Was A Disruptor Before Disrupting Was Cool
A lot is made about digital disruptors and their potential impact on the TV business, but cable has had plenty of experience as an original disruptor. Speaking at an Ad Week panel in NY this week, Time Warner Cable Media pres Joan Gillman talked about how Time Warner Cable was considered a disruptor when it brought DVRs into the marketplace. Same thing with broadband.
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| 10/03/12 |
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Tick Tock—Heated Exchanges Ahead of Fri's Exclusivity Ban Deadline
At a Wed Ad Week panel in New York Time Warner Cable Media pres Joan Gillman talks ROI of her pet turtle—and also how old ROI models need to be recalculated to incorporate goals beyond the monetary.
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| 09/30/12 |
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LA Salutes TWC Sports for Spanish-Language RSN
The City of Los Angeles honored Time Warner Cable Sports ahead of the launch of its dedicated Spanish-language regional sports network.
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| 09/07/12 |
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Time Warner Ramps Up Interactive Advertising
Time Warner Cable Inc.'s advertising division, Time Warner Cable Media, has launched Enhanced iTV service in Rochester, giving local businesses the ability to gather data and deliver targeted messages to consumers.
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| 08/17/12 |
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Time Warner Cable Deportes Announces On-Air Talent
Time Warner Cable Deportes today announced its first group of on-air talent hires.
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| 07/01/12 |
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Local Insertions Boost Market Outreach
Time Warner Cable Media's decision to add local ad insertion opportunities in another six Hispanic cable channels it carries in the New York market responds to advertisers' quest to connect with Latinos at practically the block level, even customizing messages to particular neighborhoods and boroughs.
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| 06/20/12 |
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Bravolebrities: Out and About June 2012
No surprise that super mom Caroline is drawn to adorable actress Bailee Madison at the Time Warner Cable Media 'Cabletime' Upfront.
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| 06/18/12 |
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Schmooze
(Left to right) Carole Hart, senior VP, enterprise sales, Time Warner Cable Media; Joan Hogan Gillman, executive VP, Time Warner Cable, and president, Time Warner Cable Media; Willie Geist, host of MSNBC's 'Way Too Early With Willie Geist'; Betty DeCicco, GM-NYC, Time Warner Cable Media; and Steve Jacobs, regional VP-NY and Hudson Valley, Time Warner Cable Media, at Time Warner Cable Media's Cabletime upfront on June 7 at Yotel in New York.
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| 06/12/12 |
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Star Shots
Mob Wives Ramona Rizzo and Karen Gravano and Real Housewife of New Jersey Caroline Manzo cuddled up to "The League's" Stephen Rannazzisi at the Time Warner Cable Media upfront on June 7.
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| 06/11/12 |
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Hot Shots: It's Cabletime!
Time Warner Cable Media celebrated its slate of original programs at its “Cabletime” upfront at YOTEL in NYC with stars including VH1 Mob Wives' Karen Gravano,Bravo’s Caroline Manzo, and Mob Wives' Ramona Rizzo posed for a HOT SHOT above. Other guests included The League’s Stephen Rannazzisi andJon Lajoie, Project Runway’s Kara Janx, Hallmark’s ‘Smart Cookie’ Bailee Madison, and more.
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| 06/04/12 |
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Freeze Frame
Dallas Cowboys player Darren Woodson (l.)and Carole Hart, Time Warner Cable Media, at TWC Media's "Cabletime" upfront at Private Social in Dallas.
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| 05/21/12 |
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Faces and Places: TWC Media upfront in Los Angeles
At the Time Warner Cable Media “Cabletime” upfront May 10 at the Hollywood Roosevelt Hotel in Los Angeles (from left): host Andy Adler; Los Angeles Lakers TV broadcaster Francisco Pinto; TWC Deportes VP Pablo Urquiza; Joan Hogan Gillman, TWC EVP and TWC Media president; Mark Shuken, SVP and GM of TWC Sports Regional Networks; Scott Pruitt, TWC VP of marketing and communications; and Lakers TV broadcaster Adrian Garcia Marquez.
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| 05/18/12 |
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CableTime, Baby...
Who said the Upfronts were only for content networks? Not Time Warner Cable Media, which continues to treat its local and regional advertisers to same kind of swanky, celebrity-fueled frivolity that's usually reserved for Madison Avenue honchos and big national brands.
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| 05/18/12 |
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Dossier Dallas
Time Warner Cable put the spotlight on its original programming with a “Cabletime” party at Private Social on Thursday. A slew of demi-celebrities, including Kelly Kelly and David Otunga of WWE, Anthony Williams (Project Runway All-Stars) and RJ and Jay Paul Molinere (Swamp People), along with former Dallas Cowboy Darren Woodson, noshed on chef Tiffany Derry’s pork buns and roasted chicken roulade, among other bites. About 150 attended.
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| 05/17/12 |
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Time Warner Cable Media Upfront Event 'Cabletime'
Anthony Williams, Carole Hart, Kellie Martin Sighting in Dallas, Texas on 05/17/12 at 10:00 AM at Time Warner Cable Media's 'Cabletime' Upfront event
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| 05/12/12 |
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Time Warner "Cabletime" Party
Time Warner Cable Media kicked off its’ “Cabletime” upfront series showcasing its original programming and new Regional Sports Networks Thursday night poolside at our favorite burger joint in town, The Roosevelt.
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| 05/10/12 |
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Photos
Adrian Garcia Marquez, Los Angeles Lakers Spanish TV announcer, attends Time Warner Cable Media's 'Cabletime' Upfront Event at the Hollywood Roosevelt Hotel on May 10, 2012 in Hollywood, California.
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| 05/10/12 |
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Time Warner Cable Media's "Cabletime" Upfront Event
Executive Vice President, Time Warner Cable, Inc./President, Time Warner Cable Media, Joan Gillman, and actor Joey Lawrence attend Time Warner Cable Media’s Cabletime” Upfront Event at the Hollywood Roosevelt Hotel on May 10, 2012 in Hollywood, California.
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| 05/10/12 |
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Hollywood Image
Michael Costello of Project Runway All-Stars, Mark Shuken, Senior Vice President/General Manager/Time Warner Cable Sports Regional Networks, Lisa Meier, Senior Vice President, Time Warner Cable Media, actor Ron Perlman, actress Vanessa Marano, host Andy Adler, Joan Gillman, Executive Vice President, Time Warner Cable, Inc./President, Time Warner Cable Media, and Jason Kennedy attend Time Warner Cable Media's 'Cabletime' Upfront Event at the Hollywood Roosevelt Hotel on May 10, 2012 in Hollywood, California.
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| 05/09/12 |
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Time Warner Cable Media's "Cabletime" Upfront Event
Michael Costello of Project Runway All-Stars, Mark Shuken, Senior Vice President/General Manager/Time Warner Cable Sports Regional Networks, Lisa Meier, Senior Vice President, Time Warner Cable Media, actor Ron Perlman, actress Vanessa Marano, host Andy Adler, Joan Gillman, Executive Vice President, Time Warner Cable, Inc./President, Time Warner Cable Media, and Jason Kennedy attend Time Warner Cable Media's "Cabletime" Upfront Event at the Hollywood Roosevelt Hotel on May 10, 2012 in Hollywood, California.
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| 04/05/12 |
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Comcast, TWC Still Bullish On Interactive TV
Canoe Ventures may have mothballed its interactive TV ad efforts, but Comcast and Time Warner Cable remain firmly committed to using cable's ITV technologies not only for advertising but also to boost viewer engagement with shows.
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| 04/05/12 |
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Interactive TV Not Likely To Brush Direct Mail Aside
One of the shiny new things is interactive TV (iTV), which cable operators are more than happy to pitch as a direct mail substitute. Yet, data floating around this week suggests the direct mail industry and, by extension the post office, have a good while to keep making money on large postcards advertising large discounts. |
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| 04/02/12 |
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TWC Carolina Puts a VOD Spin on Tourism
In a fresh example of how local cable advertising is sprouting multimedia offshoots, Time Warner Cable Media has teamed up with the North Carolina Division of Tourism to promote in-state tourism via a revamped on-demand channel that's available to TWC’s digital customers in the state. |
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| 03/28/12 |
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NCC I+ Garners Positive Reviews From Media
A year ago, national cable advertising company NCC Media launched its "I+" (Interconnect Plus) campaign -- an effort to pool together a mix of cable, satellite and telco inventory -- all to give local TV advertisers more reach for their messaging. |
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| 03/26/12 |
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State Tourism Office and Time Warner Cable Media Partner to Increase Tourism Across the State
From the Outer Banks to the Southern Appalachians, getting to a North Carolina tourist destination is as easy as a few clicks away. In an effort to attract visitors, the North Carolina Division of Tourism, Film and Sports Development has formed a partnership with Time Warner Cable Media to air long-form videos promoting popular North Carolina tourism destinations. |
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| 03/26/12 |
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TV Tidbits: Access to State's Wonders at Your Fingertips
North Carolina's tourism office and Time Warner Cable have joined forces to increase awareness of popular North Carolina travel destinations. |
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| 03/24/12 |
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State Tourism Office and Time Warner Cable Media Partner to Increase Tourism Across the State
From the Outer Banks to the Southern Appalachians, getting to a North Carolina tourist destination is as easy as a few clicks away. In an effort to attract visitors, the North Carolina Division of Tourism, Film and Sports Development has formed a partnership with Time Warner Cable Media to air long-form videos promoting popular North Carolina tourism destinations. |
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| 03/23/12 |
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Business Briefs
In an effort to attract visitors, the N.C. Division of Tourism, Film and Sports Development has formed a partnership with Time Warner Cable Media to air long-form videos promoting popular North Carolina tourism destinations. |
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| 03/21/12 |
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Time Warner Cable Media Pumps Up Tourism in N.C
The North Carolina Division of Tourism has forged a partnership with Time Warner Cable Media that will promote tourism across the state via on-demand long-form videos. |
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| 03/21/12 |
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North Carolina, Time Warner Cable Partner on Tourism
In an effort to attract visitors, the North Carolina Division of Tourism has formed a partnership with Time Warner Cable Media to air long-form videos promoting popular North Carolina tourism destinations. |
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| 03/20/12 |
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North Carolina Division of Tourism and Time Warner Cable Media Partner to Increase Tourism Across the State
From the Outer Banks to the Southern Appalachians, getting to a North Carolina tourist destination is as easy as a few clicks away. In an effort to attract visitors, the North Carolina Division of Tourism has formed a partnership with Time Warner Cable Media to air long-form videos promoting popular North Carolina tourism destinations. |
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| 03/15/12 |
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How Political Advertising Works, from the President of Time Warner Cable Media
Joan Hogan Gillman, EVP of Time Warner Cable and President of Time Warner Cable Media tells us in this clip of “The Valley Girl Show” that Time Warner Cable is very interested in political advertising because of the immediate need that campaigns have as compared to a lengthy ad campaign with a brand.
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| 03/15/12 |
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Interview with President of Time Warner Cable Media
Joan Hogan Gillman, EVP of Time Warner Cable and President of Time Warner Cable Media tells us in this clip of “The Valley Girl Show” that Time Warner Cable is very interested in political advertising because of the immediate need that campaigns have as compared to a lengthy ad campaign with a brand.
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| 03/13/12 |
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TWC 'Enhanced' Interactive Ads Emphasizes 'Story' Over Engineering
Time Warner Cable Media, the advertising sales division of the MSO, has introduced "Enhanced iTV," with the promise of making its existing ads more interactive and targeted.
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| 03/12/12 |
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"TV Everywhere" Early Adopters Like Short News Content, but Challenges Remain for the New Platform, Time Warner Says
Early adopters of "TV Everywhere"are relying on the service for news, short clips and snacking, says Jason Forbes, senior VP of strategy at Time Warner Cable Media, in this video interview with Beet.TV.
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| 03/08/12 |
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Time Warner Cable Spiffs Up iTV with New Brand, Targeting Features
Today, Time Warner Cable Media launched a new brand, Enhanced iTV, and new targeting features for its iTV suite of services.
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| 03/08/12 |
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Time Warner Cable Pitches "Enhanced iTV" Ads to Media Buyers
Seven years after it began selling interactive and targeted ads to media buyers, Time Warner Cable said that it will brand its advanced ads "enhanced iTV."
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| 03/08/12 |
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Inside Look at Time Warner Cable Media's Approach to Social TV
Time Warner Cable, the fourth largest MSO has a national footprint that helps define the TV ecosystem.
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| 03/08/12 |
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Time Warner Cable Launches 'Enhanced' iTV
In the wake of the cable industry's new advertising effort Canoe Ventures scaling back, more companies continue to talk up their future interactive TV services for advertisers.
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| 03/08/12 |
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Time Warner Cable Targets iTV Ads by Time of Day
Time Warner Cable Media is now letting advertisers target interactive TV ads to viewers in various local markets based on time of day -- the industry's latest signal of support for ITV after the collapse of Canoe Ventures' ambitions in this area.
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| 03/08/12 |
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Time Warner Cable Launches Enhanced iTV
Time Warner Cable Media, the ad sales division of Time Warner Cable, unveiled Enhanced iTV, a new offering that allows viewers to interact with targeted ads in more ways than before.
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| 03/06/12 |
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Interview: GM of Advanced Advertising, Paul Woidke, on Nagra-OpenTV's New Deal with Time Warner Cable Media
Earlier this week, Kudelski Group-owned content-protection and multiscreen-TV solutions provider, Nagra-OpenTV, announced that it has extended its advanced advertising partnership with Time Warner Cable Media, the advertising sales arm of the US's second-largest cable MSO.
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| 03/05/12 |
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TWC Media Extends Nagra-OpenTV Advanced Ad Deal
NAGRA-OpenTV has extended its advanced advertising partnership with Time Warner Cable Media, the advertising sales division of Time Warner Cable.
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| 03/05/12 |
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NAGRA-OpenTV and Time Warner Cable Media Extend Advanced Advertising Partnership
NAGRA-OpenTV, a Kudelski Group company, the world's leading independent provider of content protection and multiscreen television solutions, announced today that they have extended their advanced advertising partnership with Time Warner Cable Media, the advertising sales division of Time Warner Cable.
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| 03/05/12 |
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NAGRA-OpenTV and Time Warner Cable Media Extend Advanced Advertising Partnership
NAGRA-OpenTV, a Kudelski Group company, the world's leading independent provider of content protection and multiscreen television solutions, announced today that they have extended their advanced advertising partnership with Time Warner Cable Media, the advertising sales division of Time Warner Cable.
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| 03/05/12 |
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TWC Selects Nagra-OpenTV’s Next-Gen Billing Platform
Time Warner Cable Media is the first cable operator to pick Nagra-OpenTV’s EclipsePlus/xG Billing offering, which is the vendor’s first module in its forthcoming line of next-generation advanced advertising products.
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| 12/29/11 |
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Franchise Owner Credits Rise in Dough to ClickedIn Pie Promos
Alan Murph, who owns the Domino's Pizza franchises in San Antonio, says he experienced a 30 percent increase in new customers after taking advantage of an online promotional campaign sponsored by Time Warner Cable Media.
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| 11/17/11 |
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Bob Vila and Time Warner Cable Partner to Bring Customers Expert Home Improvement Advice
Starting today, Time Warner Cable Digital TV subscribers are again able to enjoy Bob Vila on the Find It On Demand channel, where viewers get free access to entertaining and informative programs about home-related subjects, including local products and services, all from the comfort of the couch.
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| 10/17/11 |
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Schmooze
Photo op at the Time Warner Cable Media panel, "Political Advertising: A Changing Landscape," during Advertising Week Oct. 4 at New York Times Center in New York.
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| 10/05/11 |
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Storytelling Will Be Key in 2012 Political Campaigns
At Tuesday's Advertising Week Time Warner Cable Media panel on political advertising, Catherine "Kiki" McLean, global head of public affairs at Porter Novelli, and others discussed what's ahead for the 2012 election season.
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| 10/05/11 |
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The Politics of Data
Although the battle for the White House in 2012 is one that will be fought primarily through the media, the success or failure of campaigns will occur before voters reach the polls, according to Time Warner Cable Media president Joan Gillman in an interview with Digiday.
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| 10/04/11 |
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Secret to Success This Electoral Cycle: Money, Data, Adaptability—and a Narrative
With the 2012 electoral cycle already well underway, campaign managers overwhelmed by a wealth of new media options, thousands of bytes of data, billions of dollars in advertising spending and multiple third-party players should remember this: "Story telling in political advertising is more important than ever."
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| 10/03/11 |
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Corny Ads, Nice Revenue
Shove aside your prejudices about the "right" way to achieve marketing success and behold the cavalcade of multi-million – nay, multi-billion-dollar — enterprises that have been created on the back of direct-response TV advertising.
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| 09/01/11 |
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Political Marketers Weigh Digital, Direct Mail
Direct mail and traditional media have long played important roles in getting out the vote. With party caucuses and primaries beginning in early 2012 and campaigns already underway in early voting states such as Iowa, New Hampshire and South Carolina, political marketers are betting that direct mail will still drive voters to the polls, but they are also dabbling in newer interactive technologies.
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