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DIY

DIY Network, from the makers of HGTV and Food Network, is the go-to destination for rip-up, knockout home improvement television. DIY Network's programs and experts answer the most sought-after questions and offer creative projects for do-it-yourself enthusiasts. One of the fastest growing digital networks and currently available in more than 58 million homes, DIY Network's programming covers a broad range of categories, including home improvement and landscaping. http://www.diynetwork.com/

Available Markets

  • Cincinnati, OH
  • Lexington, KY

Featured Programs

Blog Cabin

House Crashers
I Hate My Bath
Man Caves
Renovation Realities

TWC Media provides a multitude of cable networks that are available for ad insertion.

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Demographics

The Index is a measurement of a consumer's likelihood to watch the cable network. An index of 100 is on par with the national average. Anything above 100 is above average and anything below 100 is below average, and the Index is always comparing the target percentage to the base.
  • Men 92
  • Women 107
  • People 18-34 71
  • Men 18-34 65
  • Women 18-34 77
  • People 35-54 128
  • Men 35-54 117
  • Women 34-54 139
  • People 55+ 97
  • Men 55+ 92
  • Women 55+ 101
  • Professional / Managerial 131
  • College 127
  • College Plus 116
  • African-Americans 82
  • Hispanics 65
  • HHI <$50K 63
  • HHI $50K-74,999 114
  • HHI $75K-99,999K 128
  • HHI $100-199K 141
  • HHI >$200K 112
  • Households with kids 104
  • Households without kids 98
  • Own Home 120
  • Rent Home 58

MRI Doublebase 2013