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The Weather Channel

From live coverage and alerts about severe weather to productions that capture the awe and wonder of nature, The Weather Channel is the leader in "all things weather" on television. What started out as the first all weather, 24-hour network 25+ years ago has evolved into a TV icon offering a variety of fresh, innovative programs everyday like "Wake Up With Al," featuring Al Roker and Stephanie Abrams, to evening primetime editions of "Weather Center." Now providing simulcasts in SD and HD, TWC continues to introduce new original programming that generates buzz with a focus on the power of weather.  http://www.weather.com/

Available Markets

  • Albany/Schenectady/Troy, NY
  • Bangor, ME
  • Binghamton, NY
  • Buffalo, NY
  • Charleston, SC
  • Charlotte, NC
  • Cincinnati, OH
  • Clarksburg/Weston, WV
  • Cleveland, OH
  • Columbia, SC
  • Corpus Christi, TX
  • Dayton, OH
  • El Paso, TX
  • Elizabeth City/Norfolk, NC
  • Elmira, NY
  • Erie, PA
  • Green Bay, WI
  • Greensboro, NC
  • Greenville/New Bern/Washington, NC
  • Kansas City, MO
  • Laredo, TX
  • Lexington, KY
  • Lima, OH
  • Louisville, KY
  • Milwaukee, WI
  • Myrtle Beach/Florence, SC
  • New York, NY
  • Portland/Auburn, ME
  • Raleigh/Durham/Fayetteville, NC
  • Rochester, NY
  • Savannah, SC
  • Syracuse, NY
  • Toledo, OH
  • Utica, NY
  • Watertown, NY
  • Wilmington, NC
  • Youngstown, OH
  • Yuma, Az/El Centro, CA

Featured Programs

Coast Guard Alaska

Lifeguard

Weather That Changed the World

Hurricane Hunters

Wake Up with Al

Latest News

April 03, 2013

Upfronts 2013: Weather Channel Announces Five New Series (Broadcasting and Cable)

New York -- The Weather Channel is planning for 2013-14 to be a season of transformation for the network, which will include 20 primetime series, up from eight in 2012. (4/3/2013)

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Demographics

The Index is a measurement of a consumer's likelihood to watch the cable network. An index of 100 is on par with the national average. Anything above 100 is above average and anything below 100 is below average, and the Index is always comparing the target percentage to the base.
  • Men 104
  • Women 97
  • People 18-34 65
  • Men 18-34 67
  • Women 18-34 63
  • People 35-54 98
  • Men 35-54 103
  • Women 34-54 93
  • People 55+ 135
  • Men 55+ 142
  • Women 55+ 129
  • Professional / Managerial 93
  • College 98
  • College Plus 99
  • African-Americans 98
  • Hispanics 60
  • HHI <$50K 95
  • HHI $50K-74,999 106
  • HHI $75K-99,999K 106
  • HHI $100-199K 101
  • HHI >$200K 99
  • Households with kids 86
  • Households without kids 110
  • Own Home 112
  • Rent Home 74

MRI Doublebase 2013