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Investigation Discovery

Investigation Discovery (ID) provides in-depth documentaries and series that challenge viewers on the key issues shaping our culture and defining our world. ID delivers insight into the real-life world of investigation, exploration of true stories that piece together dramatic puzzles of human nature. http://investigation.discovery.com/

Available Markets

  • Los Angeles, CA

Featured Programs

On the Case with Paula Zahn

Happily Never After

Who the (Bleep) Did I Marry?

Deadline: Crime with Tamron Hall

I (Almost) Got Away With It

Latest News

April 17, 2013

'Dark Minds' Renewed For Third Season on Investigation Discovery (Broadcasting and Cable)

Investigation Discovery series "Dark Minds" has been picked up for a third season, with new episodes expected to air in the second quarter of 2014, the network announced Tuesday. (4/17/2013)

April 04, 2013

Upfronts 2013: Investigation Discovery Launching Newsmagazine with Tamron Hall (Broadcasting and Cable)

Science Channel has ordered its first scripted feature, a movie about the aftermath of the space shuttle Challenger disaster starring William Hurt to premiere in November 2013. (4/4/2013)

April 04, 2013

Upfronts 2013: ID Greenlights 'Tabloid' With Jerry Springer as Host (Broadcasting and Cable)

Investigation Discovery has greenlit a new series "Tabloid" that will be hosted by Jerry Springer. (4/4/2013)

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Demographics

The Index is a measurement of a consumer's likelihood to watch the cable network. An index of 100 is on par with the national average. Anything above 100 is above average and anything below 100 is below average, and the Index is always comparing the target percentage to the base.
  • Men 89
  • Women 110
  • People 18-34 99
  • Men 18-34 89
  • Women 18-34 109
  • People 35-54 117
  • Men 35-54 100
  • Women 34-54 134
  • People 55+ 82
  • Men 55+ 77
  • Women 55+ 87
  • Professional / Managerial 83
  • College 80
  • College Plus 72
  • African-Americans 164
  • Hispanics 92
  • HHI <$50K 104
  • HHI $50K-74,999 110
  • HHI $75K-99,999K 99
  • HHI $100-199K 89
  • HHI >$200K 74
  • Households with kids 113
  • Households without kids 91
  • Own Home 95
  • Rent Home 110

MRI Doublebase 2013